SMM-Social Media Marketing
What is social media marketing ?
Social media marketing (SMM) is a form of internet marketing that uses social media apps as a marketing tool.
These social media platforms enable brands to connect with their audience to:
- build a brand;
- increase sales;
- drive traffic to a website; and
- build a community of followers to share and engage with content.
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Abbreviation of Social Media Marketing
which consists of all those activities carried out by companies, institutions, or independent professionals in order to promote their products and/or services and establish a bond with their target audience through social media. It is one of the pillars of the digital marketing strategy – together with SEO, SEM, and SMO – and it ranges from advertisements on social media (Social Ads) to community management. SMM is The Best Technique For Grow Your Business.
Social media marketing (SMM) means using social media platforms like Instagram, Twitter and Facebook to promote your brand and sell your product or service. If your business comes out with a new item and you plan to promote the launch on social media, that’s social media marketing.
Social Media Marketing-An overview
This study carries out content analysis and systemizes articles on social media marketing in the Web of Science database. Forty-four studies were analyzed in accordance with a variation on the systematic review approach, involving synthesis- and interpretation-based assessment. The results demonstrate how most of the studies analyzed focus on the consumer perspective in terms of usage, share, and influence of social media on consumer decisions, and perceptions. The studies focusing on the firm’s perspective centered not only on the usage of social media, but also on their implementation, optimization, and measurement of results. The majority of studies are quantitative and published in recent years. This study not only reached certain conclusions for both theory and practice, but also defined future lines of research according to the gaps detected by the study’s results.
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